Juno is the most successful independent movie since 2002′s My Big Fat Greek Wedding (Sciretta). The story is simple - a high school girl gets herself knocked up. She considers getting an abortion, but later changes her mind and finds an adoption. Finally, the baby is adopted, and she lives happily with her boyfriend. So what makes the film so popular? The answer is, I believe, the audience-oriented “cool charm”. That is to say, coolness, as a merchandise of film, has been the key to Juno’s success.

【朱诺】Juno：大肚子的洛丽塔
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